What is the most challenging task of a B2B business? Nurturing leads! This is the most essential task of a business which if taken care of well, directly results in business growth. Nurturing every single lead every minute of the day can be quite intimidating and heidious, but one cannot do away from a task as such. Every customer has a life cycle especially in a B2B scenario, that starts right from placing an enquiry, followed up with to and fro sales conversations and finally providing solutions that lead to its closure. Always know, how your marketer influences and nurtures the customer’s journey during his/her life cycle adds up to a success or failure. As business people we all thrive for success and nothing else. We definitely look forward to every lead converting into a successful sale and when it doesn’t convert to the much needed ROI is when we get caught in an anxious fit with our marketing/sales executives.
The most primary objective in order to get hold of your leads is to learn how to nurture leads. Every lead has a different need and it is important to lend an ear to the need expressed concerning the services or products provided.
The fundamental base of a B2B business are sales marketers as they drive the company’s ROI. Hence it is important that your marketers know, what lead nurturing means and how do you go about closing sales. Lead nurturing essentially means building an accountable relationship with your customer-to-be and lead him/her through your sales cycle with continuous follow-ups and close sales. Researchers say that, nurtured leads are more likely to generate repeated sales than the non-nurtured ones because when leads are nurtured the customer is more likely to believe in your product and service as they are being heard out by your brand and their concerns are addressed timely.
For your marketers to address and nurture every single lead, they will need a platform that can back them up and work like an automatic address book, calendar, reminder etc. Having said that this brings us to an ultimate solution, which is a cloud-based CRM that works like a personal assistant for every marketer. Centre360 is the ideal cloud-based CRM with an easy user-interface specifically designed for marketers who manage your sales cycle.
Every sales cycle includes stages that require approvals from supervisors/managers which in turn lengthens the sales process and delays follow-ups. This is where Centre360 comes in handy. Since it is a cloud-based platform, it can be accessed from anywhere thus, shortening the sales cycle and leading to efficient follow-ups.